Cortica

Digital Marketing Lead

Cortica

September 2022 - Present

  • Designs, builds, writes copy for, and launches all creative media campaigns including Google, Facebook, YouTube, and billboard/out-of-home.

  • Analyzes, A/B tests, and iterates new and existing campaigns. Monitors performance and quickly pivots using insights from data.

  • Project manages all marketing efforts for new market expansion. Past market expansions include: AZ, CT, IL, MA, TX.

  • Spearheaded SEO initiative to utilize AI to create 50+ new blog posts to increase keyword rankings and organic reach.

  • Creative directs agency campaigns including PBS SoCal.

  • Manages Marketing Specialist.

Content Marketing Specialist

Cortica

March 2022 - September 2022

  • Owned organic social media strategy and content creation for Instagram, Facebook, LinkedIn (has grown Instagram audience by 327%, Facebook audience by 86%).

  • Designed and built all content and media for external audiences including social and search engine advertisements, flyers, presentations, digital and print documents, and more.

  • Managed web content via headless CMS Contentful.

  • Wrote and project managed all external patient-facing email communications via Salesforce Marketing Cloud.

  • Worked closely with PR agency to manage press releases and public opinion.

Marketing Coordinator

Cortica

September 2020 - March 2022

  • Developed and owned organic social media strategy from scratch for Instagram, Facebook, and LinkedIn. This included creation of social posts and both tracking and analyzing analytics.

  • Owned paid partnership with PBS SoCal.

  • Implemented and executed a complete rebrand with a design agency that included all branded internal and external content and entire website redesign.

  • Conducted market research, competitive research, and social listening tactics.

  • Executed marketing strategies for 6 new center openings across the country.

Social Media Work

  • Diagnostic Assessments

  • Services in East Bay California

  • Nutritional Services at Cortica

  • The 6 Stages of a Diagnosis

  • What is Electroencephalography

  • Neurodiversity Informed Intervention

  • Why early intervention?

  • Early Intervention and Development

Creative Direction

Comprehensive autism care changes lives

Cortica needed a video that encapsulated the life-changing benefits of moving from fragmented care to comprehensive care. Having written a script and a screenplay for an idea, I worked with Explainly video production and animation company to create a colorful, emotional, and relatable video for caregivers of neurodiverse children like those we serve at Cortica.

Collateral Work

A full rebrand required a full overhaul of all internal and external marketing collateral. This was also an opportunity for our teams to come together and rework how we talk about our services and offerings to our different audiences.

I led this project and participated as a designer for many of our paper materials. I design all external facing company collateral.

Autism Company Flyer Healthcare
Referral Flyer Design
Autism PREschool Flyer
Talent Acquisition Flyer Design

Advertisement Work

Cortica Coffee Table Book

I wrote, designed, structured, and produced the first Cortica The Book (aka. coffee table book). This book was the first of it’s kind within the company. It outlines all of our services in detail, FAQs, features a gallery of center photos, and includes a glossary of Cortica terminology one might encounter during their time as a Cortica family.

Swipe through below for some highlights of the 50 page book.

  • Diagnostic Assessments