A headshot of Jensen Van Horn.

Resume

Digital Marketing Intern | Rose Street Creative

May 2020 — August 2020

  • Supported clients across a broad range of categories including lifestyle, fashion, and beverage brands.

  • Planned and launched paid and organic social media feed campaigns for non-profits.

  • Defined influencer/ambassador relationships and aesthetic portfolio strategy for clients seeking to utilize brand partnerships.

  • Crafted Instagram brand rollout strategy defining deliverables from awareness stage to launch.

Marketing Coordinator | Cortica

September 2020 — February 2022

  • Created and owned organic social media strategy for Instagram, Facebook, and LinkedIn; including, content creation , tracking, and analyzing metrics to optimize for success. 

  • Participated in rebrand in partnership with Cortica’s executive team and an outside creative agency. Led the execution of new brand look and feel across all internal and external content, and website re-design, resulting in 40% improvement in bounce rate and 50% improvement in cost per acquisition.

  • Conducted market research, competitive research, and social listening tactics.

  • Executed marketing strategies for 6 new center openings across the country.

  • Lead community management to maintain a positive brand reputation on Facebook, Google, and Yelp. 

  • Owned paid partnership with PBS SoCal driving broader brand awareness in new and existing markets..

Content Specialist | Cortica

March 2022 - September 2022

  • Developed and executed organic social media strategy and content creation for Instagram, Facebook, and LinkedIn, resulting in significant audience growth and driving qualified traffic to the site:

    • Instagram 327% audience growth Y/Y

    • Facebook 85% audience growth Y/Y

  • Designed and built all content for external audiences, including social, display, search engine advertisements, flyers, presentations, digital and print documents, and more.

  • Managed web content via headless CMS Contentful.

  • Wrote and project managed all external patient-facing email communications via Salesforce Marketing Cloud averaging 10 communications a month.

  • Partnered with media agency to oversee paid digital strategy across multiple platforms including Facebook, Instagram, YouTube, and LinkedIn. 

  • Work closely with PR agency to manage press releases and brand reputation.

I’m a mission oriented marketing and content specialist with experience in all things digital, social, communications, and brand strategy. I’m passionate about using digital marketing tactics to demonstrate consumer understanding and empathy by utilizing the right content, for the right audience, through the right channels, at exactly the right time. 

I’m proud of my ability to translate complex ideas into digestible and engaging pieces of content that support all stages of the marketing funnel.

Skills:

  • Paid digital marketing and organic social 

  • Content marketing and strategy

  • Marketing project management

  • Search engine optimization (SEO)

  • Social listening and community management

  • New market expansion

  • Cross functional collaboration

  • Agency management and relationships

  • Reputation management

  • Market research

  • Internal and external comms 

  • Contentful CMS

  • Salesforce Health Cloud and Marketing Cloud

  • Monday.com

  • AI prompt writing

  • Apparel and merchandise management

Digital Marketing Lead | Cortica

September 2022 — Present

  • Project manages marketing expansion plans including launching new paid digital media for seeding phase to conversion and collateral needs.

  • Oversees social media program including paid and organic on Instagram, Facebook, and LinkedIn, continuing to grow our pages at a steady rate of 4% follower increase M/M.

  • Collaborates with internal committees to launch and market new patient-facing programs, products, and service offerings resulting in higher patient loyalty and satisfaction.

  • Performs website content maintenance to align with shifting product and service offerings.

  • Manages Marketing Coordinator.

  • Spearheads paid Pinterest strategy.

  • Initiated and currently executes organic blog strategy utilizing AI and keyword research through Ahrefs and ChatGPT..

  • Designs and manages inventory for apparel and branded merchandise through an employee store.